Marketers should always keep updated to the latest updates in the field of search engine optimization (SEO). Search engines constantly change rules, so the marketers should come with tips that go with these new laws.
SEO is never dead as some marketers say. What is dead is the easy tips that are meant to built easy low quality links. Instead, strong SEO strategies are still alive and will still be, at least in the near future. The rule is to keep in line with the rules and focus on quality over quantity.
1. High quality content to get high quality Links
No matter how the search engines changes are, the inbound SEO links remain of great importance for websites. And it is not going to change soon. What changed is the easy tricks of getting back links. When you build quality links from relevant and high quality websites, it will incredibly help your website.
This certainly brings traffic, something that will increase your sales. And the best way to earn those credible links is by creating high quality content. When you do, people will be ready to share your content and link back to you.
2. Links near Big Competitors
“Birds with the same feather flock together.” Search engines believe in this saying. When they find your website next to high quality websites in your market, they understand that you are in the same niche.
So try to find best lists in your market, and look if your website is listed. If not, then try to contact the list owner to get your website in that list.
3. Editorial Links
Editorial links are of great importance because they are linking back from other content in your niche. It can be from guest posts you share in other websites, or just written by someone else who finds your content relevant and link back to it.
The rule here is, as always, write great content and share it with other websites’ readers. For instance you can guest post. Yet, guest posting can be deadly if you do it just for the sake of links. Before thinking of links when guest posting, think about value you would add to the readers. If the content you share is relevant and informative, be sure that readers will like it, and share it with others.
If you are an authority in your niche, you can also get interviewed and share your knowledge with others. But, to get the benefit, you need to cite your website and link back to it.
4. Broken Links Strategy
One of the famous link building strategies adopted by marketers is broken link strategy. You search for broken links in websites with content in your niche. When you find these broken links, you propose your content as a replacement.
Website webmasters will like for that and will be ready to link back to your content. Yet, the golden rule keeps appearing again and again. Your content should be relevant and high quality to deserve to replace the lost one.
5. Outreach Strategy
Outreach for back links is a bit old strategy, but it still can be effective. This strategy is based on finding websites related to your niche and contact them with an email for a link. This strategy works better when the website you are contacting is not in direct competition with yours, but just has audience in common.
6. Competitor Imitation
This is also another old school technique. You search for your competitors’ back links, and analyze where they have their links. Then, you imitate what they have done by building links the same way they did it.
7. Keyword Focus
When you build links, you should consider the ROI of the keyword you are targeting. You may rank first for some keywords, but your conversion will be low. So, what you should focus on is to target keywords that have real ROI with high rate of conversion.
8. SEO and Content
Today’s marketers need to change from old methods of SEO to make innovative ways of segmenting audience.
For that purpose, the focus should be on new keywords, and new tips to target neighboring markets, and find out where competitors succeed in SEO and how to do better.
Stuffing low quality content with keywords is no longer part of real SEO and will take you nowhere. Today, content should be based on your target character and your keywords need. SEO and content are not separated segments, but two mingled entities.
9. Not just Google
Google is the major search engine, but you can also do well with other search engines such as Yahoo, Bing…For instance, in 2015, Yahoo has become the default search engine for Firefox. The deal between Google and Safari is coming to an end this year, and both Bing and Yahoo are trying to win the deal with Safari and become the default search engine.
So, it’s quite normal to optimize your website with other main search engines instead of focusing only on Google.
10. Mobile Friendly
Mobile search has taken over desktop search. Thus, the rules have changed and every website has to be mobile friendly in order to rank in search engines. Today, marketers have no choice to build a firm strategy for mobile marketing for 2015 and the coming years.
Any SEO or marketing strategy in 2015 should not ignore mobile. You need to check all the errors and any drawbacks that will make your website lose traffic. It’s not a choice, but a must.
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