When you think of content marketing, you automatically think about creating big blocks of content. The quantity of content you crate is important, but what matters the most is quality of this content. Yet, producing high quality content and winning the quantity challenge is not always easy especially when you have limited budgets.
Individuals and small businesses don’t have big budgets to face this big challenge of content. Yet, there still a way to win in this content marketing battle using different tips used by gurus of content creation.
The first objective of your content marketing strategy should be driving awareness and generate leads and sales. So, how to build your content marketing strategy and get success in spite of your limited resources?
The answer to producing great content without investing money is by publishing customer stories. Also, it is by re-purposing existing content without need to create new content.
Best content marketing tips
1. Use your email outbox to create blog posts. Search for emails in which you answered major customer questions and turn them into blog posts.
2. Use your PowerPoint presentations to crate slide shares and share them. Also, you can embed your slieshare into a blog post.
3. Use executives’ speaker notes and slideshare posts into organized articles.
4. Create blog posts using your company’s videos and embed the videos.
5. If you have gated campaign assets, you can use them to create summary blog posts.
6. There isn’t simpler than creating content based on answering simplest questions related to your topic.
7. Make a list of top influencers related to your topic to follow them.
8. Make a list of great sources of content.
9. Create content about your competitors or comprise your content with negative brand keywords. If you do this move constantly, you can rank for your competitor and negative keywords.
10. Use something that people love – stats and facts. Support your business theme with a list of facts.
You can use:
· Quotes
· Articles on LinkedIn Pulse
· SlideShare presentations
· Websites
· Blogs
· Books
· Videos
· Conferences
11. Indicate present events and considerable changes in your market.
12. Make posts about great tools that can make your job better. People in social web are interested in productivity tips.
13. Content is also fun. Share some of your best photos.
14. You can collaborate with influencers on your market and create an e-book and write about challenges of your market and share your visions of your business.
15. Search for other businesses that can afford infographics, then create content and embed their infographics.
16. To get ideas to create content, ask your sales teams and account people. But most importantly, ask your customers to know their biggest questions. Then create content to answer these questions.
These are only some ideas. If you agree or disagree, you can share your own ideas in comments below.
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