Ranking well in search engines is your step to get good traffic for your website and succeed your business. But, if you want to get your web pages rank well, you need to have some factors that are signals on which search engines base to list search listings.
Among these factors that boost ranking is the number of links that point back to your pages. Yet, it’s not any link but what matters the most is high quality links.
Today, Google and other search engines have no mercy on suspicious links that seem to try gaming search engine systems. Days of building tons of easy links and top rankings in search engines are gone.
With different Google updates, link building has become more difficult than it used to be years ago. What stands now is the quality and earned links.
Recognizing that Link building is still beneficial for SEO efforts, marketers and website owners are wondering what strategies to follow to build links for their websites without breaking search engines rules.
Quality Content to Build Links
Today, SEO and content marketing are coming together. Content is the backbone of success for your web pages no matter what your website is about.
You can no longer build links with shallow content, but you need to have high quality content on pages in order to earn links.
The first reward of having high quality content on your pages is the back links you can get from other websites or bloggers who are interested in informative references.
When we talk about quality content, we mean also to solve users’ problems and give step by step help. A long academic research is definitely high quality content, but for your users it might not be of great importance or hard to understand.
So, make sure that you have quality content on your pages but also useful content.
Guest Post on Good Websites
Guest posting is a great way to earn a lot of back links, but if you think of doing guest posting only for the sake of links, just forget about it.
Quality content pays off whenever it is. If you have some time to create quality content and share it as guest post on a relevant third part’s website, then you can earn a lot of links.
If you Guest post high quality content, you can earn not only links but also authority for your brand. But, what you need to consider is to choose which sites you want to contribute your content for. Be selective and don’t just contribute your content randomly.
Having a lot of low quality websites link back to you is not a good sign, and can get you a penalty from Google or any other search engine.
Provide Testimonials for Great Sites
This tip may work for you and may not, but when it works it generates great results. The tip is to contact businesses you’ve previously engaged with, and offer a great testimonial to use on their website.
When they like your testimonial, it would become a win-win relationship. They get a great testimonial for their website, and you in turn get a link and exposure to your website.
Broken Links Building
If you do the broken link building strategy the right way, you can get good number of links. The plan here is to search for broken links on high quality websites in your industry, then contact webmasters offering your content as a replacement to the lost content.
When you ask to replace the dead links with your content, make sure that your content is of great value so as the webmaster would likely to include your link as a replacement.
Your first step into this strategy is to find relevant dead pages. When you find list of pages that might possibly be your target, then you need to extract external links on these pages.
Then you need to find the 404 links on the results. To do that, you can for instance use Check My Links.
When you have the list of broken links, you can then move to contact webmasters telling them about the broken link and offering your pages as replacement. To reward the hard work you have implemented to improve their website, they might accept your link especially if it is worth it.
Local links
If you have a local business, then it would be of great importance to have some local links. Such links will help you improve your ranking related to local keywords such as the name of your region or city.
Search engines always scan for listings of local businesses to have a wide understanding of the local web including your business.
To build local links for your businesses, you can for instance check Craigslist , or Yelp, or any other listings.
Help Journalists
When you help a journalist with valuable information, he would like to link back to your content. To do so, you can sign up to Help a Reporter Out (HARO).
When you have something to say, you can answer questions listed. If a journalist likes the information you provide, then he would link back to you from high quality sites. Always remember, one high quality link is much better than a bunch of shallow links.
Forums and Blog Commenting
Forum and blog commenting is one of the old strategies that has been abused by spammers. Yet, this technique is still effective if done the right way. Instead, if done blindly, it can do harm than good. So, before posting any comment, be careful!
The key to success in this is to offer value. When you post a comment on someone else’s blog, don’t do it only for the sake of a link. But engage with the community and offer valuable information. If your comment adds value to the community, the blog admin will let your link.
The same in forums, you need to answer users’ questions and engage positively in discussions. When you add value to the discussions, you can then include your link.
In addition to building links, this strategy will help you build your reputation within the blog or forum community.
Today, building links actually means earning them. It’s never the case to build easy links and wait for your rankings to improve.
Instead building low quality links brings your website under the radar of search engines and you will get penalized.
In addition to links, mentions and citations are among the factors considered by Google to establish your authority and relevance.
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