Email marketing is one of the weapons used by marketers to complete great success in online marketing. Though, many consider it as a dead practice but actually it is still alive and among the best tips to generate traffic to your website.
Best Tips of Email Marketing
Best Tips of Email Marketing
Incentives
Don’t ignore incentives. Email marketing experts agree that including Incentives in your subject line helps increase open rates by as much as 50%. For instance, you can mention “Free Shipping” or “Free Offerings” for your audience, or any kind of incentives you are ready to provide.
Less Typefaces
You need to have less clutter in your email because this will help increase your conversion. If you include over than 2 or 3 typefaces, you risk junking your email.
Call To Action Above the Fold
Make sure that you show your Call To Action above the fold. Showing your main message below the fold won’t be seen by recipients, and this is not the email objective. Also, make sure that you repeat Call To Action over the email, minimum 3 times.
Your email between 500 and 650 Pixels Wide
Make sure that you don’t exceed 650 pixels wider in your email. When you do, recipients will be obliged to scroll horizontally to reach the other parts of the email. This is something to avoid.
Logo Upper Left-Side
Studies agree that people automatically search for logos in the upper left side of emails. So, make sure that you place it there to be in the sight of audience.
Compelling Subject Lines
Subject lines are of great importance in an email. An excellent subject line should not be above 30 to 50 characters. Successful subject lines should show sense of urgency, and reveal some indication of what is expected in the email.
Auto Responding for Opt-Ins
Usually, readers forget that they opted in to your email. So, get ready to remind them that they have opted in to your database. For that purpose, you need an auto-responding reminder. Set the reminder to be sent out 1 day, 5 days, and 10 days after the user registration. Make sure that you include in each of these reminding emails some extra content or bonus to recompense the reader for opting in.
Relation of Emails and Landing Pages
Your email’s copy, headline and content should match the landing pages. Also, how your landing pages look should match your email. Besides, don’t forget to use some of the tracking systems to learn about the best emails, and well performed landing pages.
Email Test
Before starting to send your email to users, you can make a test by sending it to a friend. If they quickly find out the email’s Call To Action, then you have done well. If not, then you still need to improve your email.
Sure, these days there are a lot of new tools used by marketers in their campaigns. But, email marketing as among the old tools is still a powerful tool that can generate a lot of success and help you reach much success with marketing strategies.
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