Social media marketing is efforts you make on social media networks to increase traffic or get attention. Social media makes part of your strategies to promote your content and take it in front of more people. Yet, social media marketing is not just that but it is part of all your marketing strategies in general and a channel that relates you and your audience.
Social media marketing, if given importance it deserves and done the right way, will generate real profit for your business. The first gain of your social media is to increase traffic of your website. But, this is not all. Social media marketing offers a lot more than that.
There is a kind of interchanged relationship between content, audience, traffic. The number of traffic you generate from social media depends on two main elements. The first thing is how large is the audience you have in your social media channels. The second thing is quality of content you are sharing with that audience, and how they like it.
Audience →Great Content → Increase in Traffic
The main advice of successful social media marketing is to treat your audience as real humans and not as numbers. When we say humans means you need to treat them in a descent way that respect their emotions and their intelligence. If hundreds, thousands, or millions of fans are following you, then they do it because they love what you business and like what share.
Your fans always expect the best from you. And even when they criticize you, they may do it out of love. Because of that love, lots of fans feel that they are part of that business. And when something is not done the right way, they may get upset. And when their critics are constructive, you just need to take them with an open spirit. Always manage that relationship with much ease.
Today, most of people pass most of their time on social media. These networks play different roles in people’s lives. In addition to the basic roles of keeping in touch with one’s friends and family, social media now is a source of news and a connection to the outside world.
Besides, people use social media for business roles also to make shopping decisions and pick products. So, having a social media marketing strategy is no longer a choice, but a must if you want to succeed your online marketing efforts.
Social media helps you spread the word and let people get informed of your business updates and keep in touch with your audience. Among the broad audience in your social media channels, there are prospect customers. So, maintaining a good relationship with your audience is part of your customer care. Customer is King, remember that.
There are hundreds of social media website in the web including the most famous Facebook, Twitter, LinkdIn, Pinterest, Google+, Instagram…and a lot more. Each social media operates in a different way and is build mainly for certain purposes.
Yet, when you are building you social media marketing plans, you need to do it in light of these purposes. So, when what defines social media channels where you need to focus on your presence is where your customers are located.
Though you may be present in different of these social media channels, the type of content you are likely to share also defines where you would be. For instance, you focus on Instagram if content you mostly share is consisted of pictures and photos. But, it may not be the case on Twitter, though you can share pictures on both platforms.
Having a profile in most famous social media sites is something good, but which of those social media networks worth investing your time and energy depends on your business. So, choose first choose the perfect social media for your business and start implementing a strategy.
If you believe that your social marketing plan is part of your marketing strategy in general, you won’t use these channels only to share links of your content. Creating a profile in a social media and start sharing links is not how you can reach success.
A successful business is based on customer experience. And that philosophy should be your guide including in social media too. Means, it’s not about you but about your customers. Think if what you are sharing is useful in a way or another. Even when you want to share your products, think about them that way.
Why people would need to buy that product? If you convince them with the usefulness of that product in their life, they would order it. But, when you just share the product and ask people to buy it, then you have missed it. Long term success isn’t built that way.
Most of business use social media in a robotic way. They have a profile that shares links every couple of minutes or hours, and that’s all. A robot can do that such work. What you need to do is to share only what’s relevant and informative. Interact with your audience when they have something to say.
Of course, you can take advantage of technology and automate some parts on social media, but this should be done with much care and always with human follow.
Your social media profiles should reflect your business personality. Don’t be a deaf business. When people have something to say, you should interact with their comments and answer their questions. By doing so, people feel there is a human behind there and not in front of a deaf business profile managed robotically.
If you are still in your first stage, you can search for your competitors and try to imitate their successful strategies. Imitating does not mean to copy paste, but just get inspiration of other great ideas that work.
Measuring your efforts should be part of your marketing strategies, not only on social media by in general. Nearly all social media websites provide analytics to keep track of your efforts. Don’t ignore those social media analytics. This is how you would know you what’s working and what’s not.
This is your first step into social media marketing. Now you have knowledge of how your social media marketing strategy could be dealt with. What you need now is detailed tips to implement a successful strategy and get the profit.
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