There are many posts here on this blog that share social media tips and how you can succeed your social media marketing strategy, but each post add something new and gives more insights to keep success ahead.
These are some more social media tips that will enrich your knowledge and how you handle your social media marketing efforts.
Social Media Audit
Before moving ahead with your social media, you need to understand where you are now and how the current situation is. Meaning, you need to audit your social media before moving on to the next step. For this purpose you can check this interesting post.
Automate Posts
You can’t be behind your PC 24 hours a day and 7 days a week, but your audience can be there at every minute. So, you need to feed your social media and share updates. This is only possible if you schedule your posts along the day. There are different tools that can do the job such this bunch of free scheduling tools that can help.
However, it is not recommended to let your social media in the hands of automation without any supervision from you. Instead, you need to be present to engage with your audience and post updates they love and reply to their comments.
Social Media Calendar
To keep up to date and post fresh content for your fans and followers, you need to follow what is trending in your niche so as to create content around that. You can create a social media calendar to keep your eyes on what’s happening. You can check these social media calendar templates.
Engage on Social Media
The bad thing you can do on social media is not engaging with audience. Engagement is different from one social media platform than another. For instance on Twitter, you can thank a follower for a mention or a re-tweet, or reply to a direct message or a comment. On Facbook, you can reply to comments and share thankful messages for your page fans, and so on.
A successful social media platform is a live one full of engagement. It shouldn’t be a broadcasting channel to share your updates and ignore audience interests.
Invest a Budget
Social media monetization is a fact now. If you want to grow you audience and reach more people, you need to invest a budget. Days of completely free social media are gone. Now, you need to invest in order to build strong and targeted audience.
But, pay attention not throwing your money away in social media without any strategy. Social media really worth the investment, but you need to do it rationally and strategically.
Visuals on Social Media
A lot of studies show that tweets with photos boost re-tweets by 150%. Incredible, isn’t? So, make sure that you include nice and meaningful images in your tweets. On Facebook, in addition to photos, there’s of course the option of video that are also like by users.
If you use photos on your social media, you will sooner stand from the crowd. But, be selective and share only nice and professional photos.
Repost Content
Your audience is not online at the same time, so some followers may miss some of your updates. So, make sure that you repost this content more than once and give them a chance to reach your content and engage with it.
Add Value
It’s now a rule in your overall online marketing strategy and social media is not an exception. It’s not all about you but about your audience. Before sharing any content on your website or on social media channels, think if it adds value and how relevant is to the audience.
When you share valuable content, your fans and followers will like it and share it with their friends. What you want better than this. That’s the elements of social media success.
Right Post, Right Time
Some users check their social media feeds the first thing in the morning. So, you need to share the right update for the right moment. In the morning, users don’t have time to read long posts; instead they want short and scan-able posts. Users check for swift summary of what they missed in their news feeds. And later in the day when they have time, they can read longer posts.
Hashtags
Using hashtags is your way to be found on social media like Twitter. You can use hashtags to consolidate discussion around your business or around keywords that are important for your business.
For instance we use #socialmediamarketing or #emailmarketing as hashtags in our social media networks so we can be found and engage around conversations.
Follow Back Users
On Twitter, LinkedIn or any other social media follow back users that frequently share your posts. This is a kind of engagement with your audience, and you tell them that they are important for you.
Facebook Details
On Facebook, make sure that you complete information on your profile or page. Empty social media profiles raise skepticism within users and won’t be able to check in. If the information is missing, you won’t be able to build facebook audience and will lose engagement.
Ignore Competition
The rule to outperform competitors is to ignore competing with them. What you need is to learn from them. Try to investigate their social media channels and check which posts have higher engagement, and do similar with your posts that have same topic and same style.
Know Your Audience
Before going to check outside to learn about your competitors, try first to learn about your audience. Try to know what kind of your content has performed well. You can know that by always testing different types of posts. When you get more engagement for certain content, then you keep posting content from that sort.
Be Selective in Sharing
It is a good idea to share content from other sources, but you need to be selective in what you share. Before hitting share button, make sure that that type of content can help in your overall social media marketing efforts. All content you share need to be relevant and have some importance for your fans.
Why They Would Follow You
People come across several social media pages and profiles to follow every day. So, you need to ask yourself why they should follow you and not someone else. People follow live social media profiles that keep posting updates over the day, but not any content. As we keep insisting, a compelling content that entertain, answer questions and solves your audience problems.
Do you have any other tips to share?
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