Every website seeks an ultimate goal; to have a successful and powerful online presence. Yet, only those websites that have a strong SEO strategy that reach that goal.
Many businesses just start a website and ignore SEO or simply don’t know about it. If you don’t follow on page SEO basics, you won’t get the big results. And your chances of reaching a strong online presence are very low even if you have a great off page and linking strategy.
On Page SEO Factors
The on page SEO factors include all the optimization you need to implement on your website and how you build your web pages. This optimization includes a number of factors that you need to consider through your website construction. The on page SEO factors differ from Off Page SEO that is the tips and implementations you will do over the internet outside your website.
Here are some On Page SEO factors you need to care about:
Domain Name
Solid SEO optimization starts from the first step you decide to build a website, before construction. The first smart tip you can do is to choose a domain name containing keyword you want to rank for. For instance if you want to rank for Marketing Tips, you may choose domain name Convincingmarketing.com.
Though, the choice of domain name in SEO hasn’t kept the vital importance it used to have before some Google updates. Many SEO experts agree that it no longer has that priority as a ranking factor as it used to be. However, this does not mean that you should abandon the domain name with keyword inclusion. Keywords shouldn’t be a primary factor you take in consideration at the domain name choice process, but choosing one still has some benefits.
Choosing a domain name containing keywords you are targeting is beneficial in other terms including branding. This is how users identify your website and differentiate it from others. Either in social media or search engines, users identify your website through domain name.
See the ex:
See the ex:
Web Design
After Domain name selection, then comes good design selection. When you have a great content but choose a bad web design, users will run away from your website even before knowing how knowledgeable your content is. This is not what you want after investing enormous efforts to creating such insightful content, but you want users to discover your content and keep coming back.
Your website is the face of your company online. Just owning a website is not your bridge to an effective online presence. When designing your website, you should consider both user and search engines.
If search engines have issues accessing your website, and they can’t quickly load your pages, you have low chances of ranking well in search engines. Undoubtedly this will affect number of your website visitors.
So, while designing your website, you need to consider what kind of technologies you are using. Just to give an example, a website developed in flash might look so pretty in human eye, but it’s not the case when it comes to SEO and in the eye of search engine bots.
In recent years, search engines started to make significant updates to rank websites based on user experience, and that includes a responsive designs.
An important point you shouldn’t ignore when thinking of design is to consider mobile.
The number of online users that surf the web through their mobile devices including smart phones, tablets…etc is growing over users connecting from their desktops and laptops. So having a responsible design means building a website for all devices.
All experts agree that choosing a good web design generates more traffic and increases conversion. And this is the goal every business is seeking.
Meta Tags
You need to have optimized titles and descriptions that are also known as Meta tags.
URL structure
Your URLs need to be structured in a proper way. URL gives general details of what the page is about and shows the proper category.
Good ex: http://www.copyblogger.com/seo-copywriting/
Bad URL ex: http://www.imdb.com/title/tt0468569/
As you notice, the second URL does not provide any information of the page, unlike the first URL.
Internal Links
Your internal links need to be optimized and build properly, which means to have your website pages link to each other. When you build your internal links, you need to consider using descriptive keywords in anchor text. If you don’t know what anchor text is, it is the clickable text in a hyperlink.
The internal linking is important as it makes the navigation of your website easily and smoothly. When you have built strong internal links, this will help spread link juice around websites. If you want an example of a website with strong internal links, you just go to Wikipedia. You’ll notice how many internal links they have
Content
There’s a motto know that has become the guidance of SEO experts “Content is King”. You need good content that provides value for users. Having optimized titles and descriptions for a page with poor content is worthless.
When you create content for your website, there are a number of elements you should remember.
Text Formatting
Search engines are aware of the way your format your text on your web pages. And they pay attention if a part of text is bold or italic or heading tags in HTML. In HTML, heading are referred to by <h1>, <h2>, <h3>, to <h6>. First important heading in a page is <h1> then <h2> and so on. Your headings are used by search engines to index your content.
Image optimization
If your website contains images, and it should have at least some, you need to have them well optimized. In this, you need to consider size, images name, and consider using ALT tag.
Ex : <img src="smiley.gif" alt="Smiley face">
Duplicate content
Duplicate content means having content that appear on more than one web page. It can be closely similar or just the same content.
Having content on your pages similar to other pages’ content either on the same website or on different websites is something bad, and it may get you a penalty from search engines and won’t show content of duplicate pages on their search results.
When you can’t avoid the duplication, then you can consider implementing canonicalization to reference one main page for search engines.
Keyword Density
When you create for your page, you need to include significant keywords over the page. Having related keywords over your page helps search engines understand what your page is about.
But, keep away from keyword stuffing and excessively repeating keywords only for the aim of SEO. It’s an alarming indication and will hurt your website.
Instead try to use your keywords naturally and diversify keyword terms including phrases and not just single words. Experts give the keyword density for page between 2-5%.
Broken Links
When you have users linking back to your website, this is a good sign. This means that they love your website and its content, and they want others to know about it. This is something very important and search engines reward you for having good links.
But linking has become so risky and if not done carefully, your website may get penalized. You can learn a lot through this post discussing Tips of Link Building Strategy.
But if the link of the page users are linking to is broken, then this can hurt your website. So, from time to time try to correct your dead links and have the 404 Not found response for your broken links.
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