How many times you check your email a day? The answer is certainly many times. As a marketer or website owner, this should give you a motivation to consider email as part of your online marketing efforts.
Email marketing can get you great results if you invest time to do it the right way. For its effectiveness, it remains one of the preferred marketing tools used over the world. Email marketing can help you boost your website traffic, generate more leads, build your brand authority, and more importantly boost your sales.
If you think of building an email marketing strategy, here are few tips that will help you.
Be personal
One of the first elements that would make success of your email marketing efforts is an email written in a personal way. Before hit SEND button, make sure that your email is written as if you are talking to one single person. To do so, you need to stop talking about yourself and speak to your email reader.
People would like to read an email starting with "Hi James!" than one starting with "Hello Sir or Madam,"
Be clear
Because a lot people have abused email marketing with spam emails, people are suspicious about new emails that reach their boxes. To win this challenge you need to write clear email and be honest. If you write such clean emails, subscribers will continue reading your email and respond to your CALL TO ACTION.
Be natural
When you write your email, make sure that it looks natural. Even when you try to be personal and include subscriber’s name, it should appear naturally in the email. When your email looks a bit creepy, automatically the reader won’t take any action you want him to take. In worst cases, he would unsubscribe from your list.
Quality Content
Today, wherever you go you will realize that the saying “Content is King” is a fact. Even in email, you need to provide quality content that adds value and helps people. When the email you are sending helps the audience in a way or another, they would reward you for that.
Like in any content marketing strategy, your email content too should comply with the golden rule “It’s about audience and not about you”.
Email when it’s important
Before sending any email to the audience, ask yourself if what you want to say is important? To what extent the massage is important? Is the extent that readers will put aside some of their tasks to read your email?
So, remember not to disturb your subscribers for something irrelevant. Instead, email them only when you have something important to tell or to teach them.
Numbers and Stats
Email marketing can generate great results but remember the fact that only 20% of marketing emails get opened. To increase the chances of your emails, try to include numbers in your email headline. Numbers grabs the audience’ attention.
Also, try to enrich your email by including stats. Audience is likely to get convinced when the email is enriched by some stats and numbers and not just plain text.
Tease the reader curiosity
If you want people to read your email or your content in general, you should touch their curiosity. Humans are curious by nature. When you tell them about something interesting, they are curious to know more details.
So, to keep your audience reading your email you need to offer these information bit by bit and not all at once. And to entice him to open your email, offer something interesting in the subject line.
Promise
Be aware that if you could not deliver what you promised, then don’t ever do it. It will do you harm than good. But, if you can keep your promise and deliver what you promised for your readers like a free report or something like that, it will help people trust you, and trust is something very crucial for any business success.
Imitate Others
One of the great ways to learn is by imitating others. To know how they do their email marketing, you can subscribe to some email lists and follow their steps. Imitating their strategies and how they deliver their emails can help you take the right direction, especially when you jut started your email marketing efforts.
Be short
Time is valuable. So, when you send an email try to be as short as possible and to the point. When the email is short and precise, people would like to open your future emails.
Focus on audience
Email marketing isn’t a one recipe that you would implement. Yet, every business is unique and could build its own strategy. In order to do email marketing the right way, you need to focus on your audience and investigate about what he likes and dislikes in order to delivering the best emails that will boost your overall efforts.
Email need to have soul
Like any piece of content you write, your email need to have a soul. This means to write like a person speaking to people and not like a robot.
Content writing in general and emails included need to be personal so as the audience feel as if dealing with you in person. When readers feel comfortable reading your email, they feel that there’s a human being behind these emails reaching them.
Don’t focus on sales
One of the things that might ruin your email marketing strategy and your marketing efforts in general is focusing only on sales. Sure, sales are important for you but they should not be your main focus. As already mentioned, the priority should be the value you can bring to people’s lives.
Sense of Urgency
One of the best tips in marketing including email marketing is to raise sense of urgency within your audience. You probably have already noticed that in TV ads or any ads. They limit time or quantity of something to push the audience to take action. You can use this tips too and limit time of your email readers to take action.
Include links
When you include several emails in your content, you have a chance of having one of these email clicked. This prospect visitor may turn into a customer.
Update email list
People change their emails addresses frequently, so keep updating your email list by tracking emails that failed to deliver and the bounce-backs.
Don’t use FREE in subject line
The word FREE is one of the great words used by marketers, but it has been abused by spammers in email marketing. And if you use it in subject line, you risk raising suspicion within your audience and ignore your email.
Include Un-subscription
At a certain time, some people, for a reason or another, would want to unsubscribe from your list. So, they need to include a message showing them how to unsubscribe if they want to. You can’t please all people.
If you invest time and efforts to build a neat email marketing strategy, you will reach significant results. Email marketing can boost website traffic, build customer relationship and trust, generate leads, and above all help build authority and brand.
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