If you are in online marketing industry for a while, then you know what content marketing is and how important is for online businesses. If you are new then you are probably wondering what content marketing is.
It is simply creating high quality content and sharing it with purpose of attracting visitors and customers. This content can be articles, videos, infographics, webinars…etc.
Success of any content marketing strategy is based on your knowledge and skills of creating relevant, sharable content; a content that will get noticed by humans and search engines.
Success of any content marketing strategy is based on your knowledge and skills of creating relevant, sharable content; a content that will get noticed by humans and search engines.
Writing great content requires first knowledge that worth sharing with others and learn from your experience. But, knowledge is not only what makes a great content. Content marketing is an art that is learned and used by businesses over the world.
From small businesses to big corporate companies, content marketing makes part of marketing strategies. Why? Simply because it works!
Content Marketing History
Actually content marketing does not appear with internet, but started very long before. It may date back as late 18th century.
“In 1891, August Oetker sold small packages of his Backin baking powder to households with recipes printed on the back. In 1911 he started publishing his very successful cookbook. It went through major updates over past 100 years and is one of the most successful cookbooks, globally reaching 19 million printed copies.” Check this insightful information to learn what is content marketing?
In recent years, content marketing has sparked again and becomes something crucial and it couldn’t be ignored in any marketing strategies.
Above the need to maintain businesses’ relationship with customers, what helped in this renaissance are the search engine updates, mainly Google that launched successive updates in recent years in purpose of improving results provided for their users.
Results of those updates are the reward of websites that share high quality content by ranking them well. In turn, scrap content that was invading search results has been penalized or simply eradicated not to hack rankings.
A lot of businesses now realized importance of writing great content and in recent years there’s a significant increase in demand for content marketing. Yet, not all of them are creating content and getting satisfying results.
The reason is that they might create good content, right; but they lack a content marketing strategy.
When you have a solid marketing strategy, you’ll see rewards of content you have invested time, money, and efforts to create. So, what the main elements of a successful marketing plan?
Set Objectives
This is a mixture of marketing and business strategy. Before you start, you should know where you want to take your business.
Before taking any actions, you should have a vision of your business. You should have a clear idea of what’s the next step to come after the stage where you are now. It may look a bit complicated but if you take some time to understand some necessary clues, you will do it.
To set a business plan, you should know the audience you are targeting. Of course you are not targeting everybody, and if that’s what you’ve been thinking about, you should rethink that.
Specify what kind of people that would be your audience. The audience you want is those people that have potential of being customers and order your product or services.
Among the objectives you need to set for your marketing strategy is to know what you are focusing on in this phase. Are you focusing only on traffic, or want to generate sales, or brand building. Sometimes all this may get mixed, but in other cases they just need to be separated.
Decide What Content to create
Each goal you set requires a different content and unique strategy. Among the famous types of content you can create includes blog posts like the one you are reading now, podcasts, videos, newsletters, infographics…
If you have time to invest in other types of content that require much more efforts, you can go to books, extended guides and tutorials.
Among the marking points of a successful business is the style. Every piece of content published on your website or sent in newsletters or emails, or shared on your social media profiles, should have a style. Your message needs to have a tone and represent a living brand with a soul.
Measure Your Efforts
After launching a content marketing campaign, you will need to measure results. But don’t be in a hassle to do that. Stick to your plan for a realistic time before making any analysis.
Realistic time depends on how big or small are your goals. At least, stick to your business for few months, and then check what’s working for you and what’s not doing well.
When you start measuring results, of course you’ll do it following marketing strategy objectives you have previously specified.
Content promotion
Creating quality content is great but it’s not enough! You need to expose it and bring it in front of as much audience as possible.
Content promotion is what comes after you have completed and satisfied of your content. In this, social media can play a big role in promoting your content. And doing social media marketing the right way is worth investing time to learn about this big marketing section.
Besides, influencers can also play a big role in promoting your content and take it in front of the right people that may interest in what you are doing. You just need to implement some influencer marketing tips to build relationship with these influencers that might help you.
These are some major elements you’ll need to build a successful marketing strategy. I hope that it will be of great benefit for you.
If you take enough time to implement this, you have already put yourself on the right track leading to success.
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I'm here to help you reach success with your online business. I can help with content marketing, social media, SEO, and email marketing. I provide tips you can follow to build a succesful online business.
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