It’s almost 2016 and marketers are wondering what marketing trends for 2016 to follow. They are looking for insights that are going to outline the year and help them stand out of the crowd. It’s time to prepare your strategies and reorganize your plans and priorities. You need to start the year with knowledge, a strategy, and a set of goals that will help you move a step forward in taking your business to another step.
Mobile Will Take Priority
Mobile Will Take Priority
Until recent years, all content and online strategies focused on the desktop and mobile come in the second position. Yet, this has been changing over the years first because of the increase of mobile users and also due to Google update. After the launch of mobile-friendly update in April 2015, the web has moved more toward mobile.
Businesses started to update their websites to be in line with the update and make them mobile friendly. This also has also resulted in moving toward building more mobile marketing strategies and target mobile visitors to websites.
Social Media over Search Engines
Search engines still the major place to look for information, but social media is taking over. Users are becoming more and more dependable on social media as source of information. Though it is still small, but social media searches are taking a slight slice of web search.
The reason behind that change is because users are aware that when they search on social media there are high chances of finding visual content which is more trustworthy, rather than text based content they can find on search engines.
Besides, users trust social media content because of the feedback from other users and their comments. Thus, you should not ignore social media marketing plans in your overall marketing efforts. Instead of focusing only on tips how to perform well in search engines, you need also to build a firm social media marketing strategy.
The Rise of Video
In general, all visual content continue the rise into trending in 2016 including videos. That’s why businesses are expected to create more videos and include them in their online marketing strategies.
In relation to what previously said, social media is becoming an important source of information, so videos perform well on social media. Users are introduced to your brand or products without being overwhelmed with blocks of text. Most importantly, short and appealing videos can boost your marketing and advertising results.
So, combining video marketing and the power of social media can help boost your success through 2016.
Relationship Marketing
Marketing strategists are expected to see a rise in what can be referred to as “relationship marketing”. A lot of businesses will try to make their brands more human and invest in building trust with their customers create a loyal relationship.
It is becoming harder to win customers trust online. Without trust there will be no engagement with your content in first step and with your business. As the relationship between you and your customers, trust increases too. The more they trust you, the more they engage with your content.
One of the elements of content marketing success is engagement. So, it will become vital for businesses to focus on the relationship they have with customers and the way they treat them. A satisfied customer can become your advocate for life, and the word of mouth is one of the backbones of any successful marketing strategy.
To boost trust online, you can invest in influencer marketing strategy.
Distribution Will Continue to Grow
If marketers believe that content is king, then distribution is queen. Creating quality content is a vital element of online marketing plans, but distributing this content and taking it in front of large audience is another important challenge you should consider.
Even if you have some high quality content, but buried somewhere inside your website then it’s almost useless. Instead, try to promote your content via free and pain plans. So, content amplification strategies need take place in your strategies. You can reach another post previously published to learn how to promote your content.
So, as part of your marketing plans, you should then consider promoting your content through different tactics including free and paid. You can for instance use email to bring your content in front of users and boost its effectiveness. You can check this post to learn some email marketing tips.
For paid promotion, you should think of including social media ads, Adwords, and different other paid channels available to boost your content success.
These are some of the online marketing trends among others that will shape 2016. And as a business owner or online marketer, you need to consider building your strategies on the light of these insights. If you ignore this, you find yourself running to catch up with the trends and you will get left behind by your competitors.
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