Most of the beginners in online business and marketing still wonder what SEO is and what it stands for. SEO refers to search engine optimization. As defined in Wikipedia, SEO is ‘the process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid ("organic") search results.’
Meaning to build a website in accordance with the search engines guidelines and have ingredients that will help it rank high for targeted terms, and get found by more users.
To build such website, you need to follow search engines’ guidelines from the first step of website construction until the step of implementing a marketing strategy. Make note that search engines’ guidelines and rules considered to rank a website more authoritative than the other are changing all the time.
These changes, that are also called updates, are intended to provide better answers for users and prevent spamming websites with creepy content from ranking high over websites with high quality content.
All the leading search engines including Google, Bing, and Yahoo, when they provide results for users’ searches and show a website as more relevant than another in organic search, they consider different factors that make a web page more relevant for a different search than another.
Pages of sites appearing in primary search results meet these rules set by search engines of good websites that incorporate SEO friendly elements. The latter can start with a good domain name selection and ends up with the high number of links directing back to your website and WebPages.
In general, SEO can be divided into two broad categories on-page SEO and off-page SEO. So, what does these terms mean.
On-page SEO, also referred to as on-site SEO, is the optimizations you do on your site including design, link architecture, meta tags considering title, meta description, keywords, and all factors that makes the website easily surfed by human users and smoothly crawled by search engine bots as well. Of course, ultimately and more importantly an alluring content that would let users use your website and keep coming back.
Off-page SEO is what happens around the web that relate your site including link building that you do as part of SEO strategy, or done by users that love your site. Having links that link to other websites and blogs is so important, but search engines have changed the rules that would on which you can lead your linking strategy. So, when building your links, make sure that you don’t violate search engines’ guidelines and get penalized, in worst cases get de-indexed from these search engines. If this happens, your website becomes completely worthless.
SEO has changed along the way as the web is improving. And if you are beginner to SEO, then you should always remember to keep away from any black hat SEO tactics that have negative effects on your website.
You might bring some instant good results for on the short run, but when caught by search engines, it will be a fatal decision you make. By following these black hat tips you might get a penalty from search engines and have a drop in visitors, and in worst cases your website will get de-indexed from search results, i.e. your website will never get found in search engines indexes, and this isn’t what you intend to do.
If you want to have a successful SEO strategy, build your website in conform of White Hat SEO, which means building a strategy on the light of search engines guidelines. You may not get steady and fast results, but you’ll build a successful website on the long run.
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